H&M: Hostility & Mayhem
10 Nov
Japan Launch of CDG Collection with over 2,000 waiting in line / Worldwide release is on November 13th
Designer/retailer collaborations are one of my favorite aspects of fashion today. It makes high fashion more accessible to the masses and getting to say you have a piece of an amazing designers is great (even if it’s a lower end piece, who gives a shit). And with the current financial crisis it’s a way to justify buying, because it’s on the cheapie side of things.
However, the madness that ensues when these collaborations debut is crazy. It’s like fans in line waiting for Spice Girl tickets (please don’t judge me). The Comme De Garcons collection for H & M debuted in Tokyo and the lines were ridiculous. With over 2,000 people waiting. Due to the crisis I can imagine that stateside there may not be as much mayhem, but the consumption of these “diffusion lines” is at a quickened pace no matter what.
While I’m not interested in the Comme De Garcons (me thinks it’s a bit overpriced and maybe not CDG enough. And it kills me, as you know my passion for polka dots, I simply can’t justify the prices to my bank account). I am highly anticipating the new collabo of Alexander McQueen and Tar-gay. It’s not the usual Go: International capsule collections but a full in house line (or so rumor has it. I’m thrilled about this, not only because Target produces par on par some of the best collaborations (remember Erin Fetherston…loved it) and it’s guaranteed to not be heinously priced. Awww, there is a fashion God admist the hostility and mayhem.
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
Geez. Look at all those people!
[Reply]
Holy cow! People go crazy! I mean, everyone knows they’ll restock it in the next couple of weeks that follow. Why rush? Then again, if H&M struck a deal with a designer I was smitten with, I can’t promise I wouldn’t be part of the “Hostility & Mayhem” also.
[Reply]