It’s no secret that my fashion sense is engulfed with vintage eras! From the 20′s to the 70′s the past is ever present in fashion (and in my wardrobe) and my love of vintage shows no signs of letting up. So imagine my sheer delight when on a recent Internet trip, I stumbled upon I Love Vintage!
I Love Vintage is an Amderstam shop and Europe’s leading online vintage and repro shop . I Love Vintage offers, it’s “discerning clientele” a time travel through style. Founded by Faranak Mrjalili, I Love Vintage is a tribute to the yesteryear of craftsmanship when sophistication was revered and elegance mandatory.
Co-Founder Faranak Mirjalili
I recently got to ask Faranak about how I Love Vintage started, what her favorite eras are and why she loves vintage!
ST: Why did you start I Love Vintage?
Faranak: I Love Vintage stands for the same today as it did since it started – an absolute madness and passion for vintage clothing and the golden old days. You could say that making clothes back in the day was a real art because it was done with such passion and vigor for quality. It was very different to what happens today; these days it’s more about heavy branding and getting famous fast. Back then it wasn’t as pretentious, it was much, much more sincere. That’s something we can all definitely learn from. ILV believes in that. We’re not just about bringing back a certain style and glamour, but bringing back the whole experience and pride that comes with owning beautiful clothes.
I Love Vintage’s Amsterdam vintage wonderland!
ST: Which eras in fashion are your favorite?
Faranak: I’m a great fan of the 20′s. I just love the glamour and subtility of it. It’s also one of the most important times for both fashion and women in general. Of course I LOVE the 50′s, because that’s just too feminine and romantic. And I have to say…I have a secret crush on the 80′s as well…All the decades are just lovely in their own spirit and feel.
ST: What is your favorite piece in the shop right now?
Faranak: Well, difficult to choose, but I absolutely love our 20′s line right now. Also I have a favourite 50′s one which has an absolutely adorable print.
The Nouveau Tabard / The Frenchie Dress
ST: What advice would you give a vintage neophyte on wearing vintage?
Faranak: Try out new things, try out the different decades, you can always discover a certain new style that looks very good on you. Don’t mind what’s hip or trendy in vintage scenes, just find different parts of yourself from what the amazingly great history of fashion has to offer.
ST: You have the awesome I Love Vintage Timeline. What other cool features are on the horizon for I Love Vintage?
Faranak: We are always busy with innovating, that’s the fun part of my job and the close team I work with. But for now our lips are sealed…..
Isn’t the I Love Vintage spirit infectious!
Uncover more reasons to love vintage by checking out ILoveVintage.com and for local ladies visit the store at Prinsengracht 201, 1015 DT Amsterdam, Netherlands.
Do you love I Love Vintage?