We’re living in a celebrity world. Celebrities for breakfast, celebrities running our government (not Barack Obama, actual celebrities like Arnold), celebrities telling us how to be charitable. It’s reaching saturation and there are no signs of this obsession with celebrity letting up.
Pop stars, actors and actresses have always used their brand to sell things. They are advertising gold, after all. And any celebrity worth their salt can sell even the most minuscule thing. So it’s not a new phenomenon that celebrities lend their images and “style” to fashion houses to beef up the retail dollars. With the last decade celebrities have come from behind the advertising to create their own clothing lines. It’s a smart business move. We’re influenced by them everyday, so why shouldn’t they profit off of society’s desire to emulate them?

Here’s why not? It’s not that I have anything personal against Jennifer Lopez, Jessica Simpon, Mary-Kate & Ashley Olsen or Rhianna, or anything against any celebrity for that matter. They are people searching to expand their businesses, which happen to be their images and perceived lifestyles. But it seems to me that most celebrities (ones that are big enough to bank off a clothing line) are mostly manufactured. They have stylists who create their images, conjur up the artists’ personal style.
So my thought is, it’s not the celebrities that need the clothing lines, it’s the stylists. Before Rhianna was Good Girl Gone Bad in goth colors and bad ass attire, she was Pon De Replay. Whomever the stylist is deserves to bank off of this amazing image change. Rhianna dresses fire, but do I think she can design a clothing line, uh?
Rhianna dresses fire, but do I think she can design a clothing line, uh?
And if a celebrity is going to go the route of clothing line, please be straight with me. I don’t want to hear hogwash about how you handle all the affairs, oversee the entire process, blah, blah, blah. Because if that’s the case, then I truly feel sorry, because most celebrity lines are just rehashed things the celebrity wears. Take The Row for instance. Mary-Kate & Ashley regurgitates latex leggings, plaid and grunge and then pass it off for $400 and upwards. I’m simply not impressed.
Celebrities I don’t want to knock your hustle and far be it from me to say what venture you should pursue, but I think that maybe clothing lines should be left to designers. Wait, who am I kidding, you don’t design your labels anyway, you hire designers to “interpret” your “style”. Keep the fashion cycle going.
What are your thoughts?
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